Salaries are stagnant and prices just keep going up.
People are spending less money on everyday items.
Dollar Tree gets it. They’re here to show that when you shop with them, you can be frugal and have it all.
Unlike with their competitors…
OOH
Social- Instagram Carousels
Dollar Tree will give influencers $20 to do their weekly shopping at Dollar Tree.
They will then give them an additional $20 to buy the same items at another well-known retail store.
Influencers will share their experience and the cost difference on their accounts.
Social- TikTok
*Some images made with the help of Google Gemini