Dollar Tree is here to show that when you shop with them, you can be frugal and have it all.
Unlike with their competitors…
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Dollar Tree will give influencers $20 to do their weekly shopping at Dollar Tree.
They will then give them an additional $20 to buy the same items at another well-known retail store.
Influencers will share their experience and the cost difference on their accounts.
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OOH
Dollar Tree will create “Discount Trees” in their stores where customers can insert their overpriced receipts from other stores for the tree to “eat”.
Once the Discount Tree reaches a specific number (based on location), the tree will light up, and customers will have two minutes to shop with every item receiving a $1 discount.
