Kraft Mac & Cheese is not just a brand for kids; it grows up with its consumers.
Kraft Mac & Cheese needs to remind people that mac and cheese pairs perfectly with adult life.
And adult humor.
OOH
Social
Video
A young woman refuses to show her friends a picture of her date on her phone.
The woman claims, “He looks better in person.”
She finally shows her friends the picture (not shown on screen).
While her friends say positive words, it is clear they don’t find the date attractive.
The young woman is alone, looking at pictures of her date, and eating a bowl of Kraft Mac and Cheese. She closes her eyes in happiness at the taste.
The screen fades to, “Love is blind. Your tastebuds are not.”
Images by Freepik
Experiential
Partner with Hinge
When couples match on Hinge, a few will randomly be selected to participate in #BestFirstDate
#BestFirstDate will be set up in a few large cities and serve as the selected couples’ first date
A waiter will be there to serve Kraft Mac and Cheese
The experience can be viewed from afar and posted to social media