AAF’s 2025-26 National Student Advertising Competition
The National Football league has a problem: it’s just too damn big.
The ask: Unite NFL initiatives in an umbrella campaign, promoting youth health and wellness to the football-curious.
The solution: Redefine what it means to be a rookie, proving that the NFL is the place to start under NFL Elevate.
Social
The NFL Elevate Instagram and YouTube pages will feature stories of rookies both on and off the field.
Rookie to Rookie
The Rookie to Rookie social series will involve kids interviewed about starting something new, then their interview will be revealed to a rookie NFL player.
Social version of hero in Spanish for the NFL’s growing Latinx audience.
NFL Elevate App
Kids can set goals, track their progress and use NFL initiatives to help maintain and achieve their goals. Parents can also set goals for their kids on the app.
NFL Elevate Credit Card
Participants will have the option to direct their cash back towards an NFL initiative or local cause.
